The reputation which the Millennial generation has is that they are people who give back to their communities not only by means of shelling out money but also by getting involved and "roughing it up". It is no surprise then why they work not just for the money. Aiming to make a difference, generation Y perseveres to get involved in meaningful work. This is realized by seeking out and getting involved in corporate workplace giving programs.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
In order to work together with this socially-aware generation, your corporate giving program needs to:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
In order to work together with this socially-aware generation, your corporate giving program needs to:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
About the Author:
Sebastian Troup loves writing about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to know competitive advantage of corporate philantrophy, please visit the Truist.com site today.
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