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dimanche 29 novembre 2015

For Quality Aerial Advertising FL Is The Way To Go

By Marci Nielsen


Aerial advertising is a method used to advertise by employing drones, airships, balloons, flogos, and aircrafts among other air vessels to display, transport, or create advertising media. The media used for the advertisement may be static or dynamic. Examples of static media include logo, banner, sponsorship branding, and lighted signs. On the other hand, dynamic media include skywriting, audio, and animated lighted signage among others. When in need of the best aerial advertising FL is the most suitable place for one to visit.

This advertisement technique works best in places where people are gathered in large numbers. Examples of such places are cities and public functions. Banner towing, skywriting, and balloons are most effective because they move slowly for long. Blimps and flogos are effective for long distances, because they travel far. Several safety, privacy, and aesthetic matters are entailed in this method, something that has attracted restriction from the government.

Those in support of aerial advertising say that there is no other cost-effective yet effective method that isolated crowds can be reached. They define isolated crowds as groups of people confined to places such as beaches and traffic. Those people do not have other activities to distract them, hence they consume the media fully. Demographical relationships and geographical location are criteria that companies can use to communicate to audiences.

Those against this advertisement method insist that its scope is quite limited especially with the presence of the internet now. Its efficiency is further restricted by policies enacted in the US over the use of aircraft. For instance it is prohibited to use this advertisement technique in sporting events with people amounting to thirty thousand. Flights are also restricted over big cities like D. C and New York City.

There are several risks associated with this method that are making it both unsafe and not preferable. For instance, there are several accidents that have occurred due to the use of low-altitude manned aircrafts. It has been determined that the accidents usually happened because of two major problems, which are very likely to occur. The first problem results from problems encountered during deployment of the banner. The second problem that cause accidents is the banner getting entangled onto objects such as buildings.

Because of accidents that have been experienced, this advertisement technique has been considered a threat to the safety of members of the public. At least some forms have been completely banned by local authorities in most places in the US and other countries in the world. It is an offence for someone or a company to be involved in a form of advertising that has been banned by government authority.

To eliminate accidents and make the process safer, governments have set certain standards that must be followed by entities that wish to advertise. Professional banner companies have programs for training pilots so as to comply with the standards set forth by governments. This has in part made the process a little safer.

Factors that determine cost are many. Means of deployment, duration, and place are among the main ones. Balloons normally cost cheaper that aircrafts. Similarly, advertisement done over a village is cheaper than one done over a big city.




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