Many people wouldn't go to a restaurant without checking out its reputation online. Did you know you can also do the same with your charitable causes? With over 1.5 million nonprofits in the United States alone, there is a lot of information to wade through when considering the right recipients for your charitable giving. But a new partnership between Truist and GreatNonprofits will soon help make information more accessible for donors.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
As several organizations today have been aiming for that "shift to transparency," they can easily have a forum that is of open-access through GreatNonprofits. When you put forward information regarding your organization's operations including the finances which used to be exclusively hidden then you are becoming transparent. In particular times when many donors search for that right charity to give their hard-earned money to they can make choosing easier because of the technology of GreatNonprofits.
Charities can very well work with the reviews making them valuable material for marketing services. Some, just like Operation Understanding in Washington, D.C. incorporate quotes from reviews into their new brochures and many other marketing materials given that they have 188 reviews last year. Despite economic difficulties, additional fundraising is attributed by the organization to the reviews done on them.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
As several organizations today have been aiming for that "shift to transparency," they can easily have a forum that is of open-access through GreatNonprofits. When you put forward information regarding your organization's operations including the finances which used to be exclusively hidden then you are becoming transparent. In particular times when many donors search for that right charity to give their hard-earned money to they can make choosing easier because of the technology of GreatNonprofits.
Charities can very well work with the reviews making them valuable material for marketing services. Some, just like Operation Understanding in Washington, D.C. incorporate quotes from reviews into their new brochures and many other marketing materials given that they have 188 reviews last year. Despite economic difficulties, additional fundraising is attributed by the organization to the reviews done on them.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
About the Author:
Sebastian Troup enjoys blogging about philantrophic solutions for businesses and non profit organizations. For more details about employee volunteer programs, or to get help setting up a charitable fund, please check out the Truist.com website now.
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