There are going to be times wherein a company or a corporation would have a situation wherein their public image will be at risk. Because of scandals, rumors, and other types of destructive happenings, the public could actually have a bad view of the corporation because of this type of situation. Now the only way to handle this well would be to make a crisis communications plan to be able to send a message to the public.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now when making these plans, one must first start with an overview of what the crisis was and how it happened. There must be a detailed report of the crisis as well as what happened before the said event and the happenings that led to it. In other words, one should include the warning signals that the corporation experienced before the whole event took place.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
The very last part would be to explain in details how the management would communicate their message. One of the first things that they will be listing there would be who their target audience is and if there are specific people, their names should be listed there. Then the next thing to do is to put down who the helpers are like if the management would seek help from the media or the press.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now when making these plans, one must first start with an overview of what the crisis was and how it happened. There must be a detailed report of the crisis as well as what happened before the said event and the happenings that led to it. In other words, one should include the warning signals that the corporation experienced before the whole event took place.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
The very last part would be to explain in details how the management would communicate their message. One of the first things that they will be listing there would be who their target audience is and if there are specific people, their names should be listed there. Then the next thing to do is to put down who the helpers are like if the management would seek help from the media or the press.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
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